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Health Minister Jane Ellison: "We want our nation's children to grow up happy and healthy"
The government is moving forward with plans to ban branding on cigarette packs in England, Public Health Minister Jane Ellison told MPs.
She said an independent report found it was "very likely to have a positive impact" on public health and stop children from starting to smoke.
Ms Ellison said she was publishing draft regulations for a final, "short consultation".
Labour accused Ms Ellison of kicking the issue "into the long grass".
Shadow health secretary Luciana Berger called for immediate legislation to ban branding, telling MPs: "There is an overwhelming body of evidence in favour of standardised packaging and there can be no excuse for a further delay."
'Vested interests'She added: "How many more children are going to take up smoking before this government makes a decision?"
Make no mistake, this is just the latest front in a war against smoking. Over the past decade, there has been a ban on smoking in public places and moves to restrict displays in shops.
But one of the issues that has been concerning health experts and ministers is the number of people who take up smoking, particularly children.
Over 200,000 under 16s start in the UK each year - helping ensure a viable market remains for manufacturers once the number of people quitting and dying are taken into account.
In countries like the UK where there is a ban on advertising, the pack remains the last major vehicle for promotion. That is why the packet has become known as the "silent salesman" and "mobile billboard".
The industry argues this is only about getting existing smokers to switch brands. But the Chantler Review disagrees, saying there is a wealth of research showing the design of packets influences people to start smoking.
So what impact would so-called plain packaging have? Sir Cyril himself admits it is only likely to be modest, describing the 2% figure as a "reasonable" estimate, but that even at that level it should be considered "significant if smoking is to become denormalised".
She accused the government of "caving in to vested interests" on the issue.
Labour claims the Conservative Party favours the tobacco lobby after a series of delays in a decision on whether to move ahead with a branding ban.
The tobacco industry argues standardised packaging would lead to a rise in illegally smuggled cigarettes in Britain and argues that evidence from Australia, which became the first country to bring in standardised packaging in 2011, shows little impact on smoking rates.
Ms Ellison told MPs the latest independent report, by paediatrician Sir Cyril Chantler, has found evidence that the Australian legislation has had a positive impact.
She said about 200,000 children aged between 11 and 15 start smoking in the UK every year - about 600 a day.
She told MPs: "If this rate of smoking by children was reduced even by 2%, for example, it would mean that 4,000 fewer children take up smoking each year.
"Sir Cyril's report makes a compelling case that if standardised packaging were introduced it would be very likely to have a positive impact on public health and that these health benefits would include health benefits for children."
'Nanny state'She added: "We want our nation's children to grow up happy and healthy and free from the heavy burden of diseases that tobacco brings."
End Quote Robert Halfon Conservative MP"Conservatives believe in freedom and the best way to stop people smoking is through education and not by banning things"
She denied the government was dragging its heals, saying the final legislation had to be "robust" and part of broader efforts to combat smoking and all "stakeholders" had to have their say.
But she said the government's intention was "clear" and she promised changes before the next election in May 2015, although MPs would be given a vote on the proposals before they came into force.
A succession of Conservative backbenchers attacked the plan, saying it was an example of the "nanny state" and that there were enough warnings about the dangers of smoking already.
Robert Halfon, who successfully campaigned for a cut in bingo tax, said: "Conservatives believe in freedom and the best way to stop people smoking is through education and not by banning things."
Print workersHe said there would be a "huge impact on small shops and small businesses" if standardised packaging went ahead.
Jacob Rees-Mogg said Sir Cyril's report had found it was too early to draw any any firm conclusions from the Australian legislation and said the findings were "indirect and speculative".
"As the government may be taking away a freedom from the British people oughtn't it to be more certain of its ground?" he asked.
Dame Angela Watkinson said: "Nobody in this country smokes in ignorance and people who do so do it as a deliberate choice."
Labour MP Diana Johnson said Dame Angela had accepted a gift from Japan Tobacco, makers of Benson and Hedges cigarettes. The register of members' interests shows the Hornchurch MP accepted hospitality and two tickets to last year's Chelsea Flower show, worth £1,260.
Conservative MP Sir Paul Beresford, a dentist, backed the ban, telling those protesting against it: "If I could arrange for them to come into an operating theatre to see the damage that oral cancer does to people they might actually change their mind."
Most Labour MPs who spoke supported legislation - but Bradford South MP Gerry Sutcliffe warned about the impact on print workers in his constituency if branding was removed from cigarette packets.
The British Medical Association welcomed the minister's statement but said there should be no further delays to legislation.
Dr Ram Moorthy, deputy chair of the BMA's Board of Science, said: "As doctors we see first-hand every day the devastating effects of tobacco addiction and we call on the government to make a decision quickly and to introduce standardised packaging at the earliest possible opportunity in order to help put an end to a life-long addiction that kills and destroys health."
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